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Variety is the Spice of Life

By The Producer - SoBeGirl’s Erik



I get the question all the time. What is it gonna cost me? The “I want a blow job with a cumshot scene” custom content theme seems to do it every time. Isn’t there a shakeout amidst? Don’t you feel the ground a rumbling? Ask the top dogs, about the deal and find out. Surfers are not sticking around. It used to be 3 to 4 months average recur times, today it is 1 or 2. I am no math expert but I can figure out that is about a 50 percent reduction - or half. Subscriber retention is around half of what it used to be just a year ago.

An eternity in Internet time way back when Web Master Programs could afford to pay out big bucks based on that fact. What they must be doing today makes my face break out in rash. Times have changed and it is about time we all gave some thought as to why this is happening and what we are going to do about it. Let’s let our creativity make head-way into the next great idea that lays in wait. And as always find the inspiration in the simplest of observations free of charge to anyone simply willing to notice that they are there.

Today the Internet is nothing new. The Information Super Highway is something that we can no longer live without as individuals and as a nation. Visiting a sex web site is commonplace event for all but the newest surfers out there. Getting them to join and keeping them around thus, banking on that recurring income is becoming more and more challenging.

Some of the dynamics in this problem are complex but if you want to single out the major contributing factor I would say it is the content. After all, you got them to join up in the first place. Now only customer service and the content can keep them around after that. They paid to see adult content plain and simple. They are leaving because what they saw was not interesting enough to make them stay.

How many times can one person look at a close up of an erect penis in a girl’s face? The girl could be a fat pig and the guy connected to that dick could have attributes from similar farm animals but who would know with the camera so close to our little fair maidens nose? Some web sites have 20, 30, or 50 different girls all shot the same way. Let me ask you a question. When you have sex, do you do only one position or just one thing every time? Geezzz I hope not for your sake and for hers.

This brings me to what we in the Adult Industry refer to as a niche. I call it a pigeonhole but others swear by it. Why a pigeonhole? There are so many various colors and flavors of girls, sex and preferences. When you cater to only one particular niche you stick your self into a small hole with nowhere to go. Why cater only to one very specific niche? Why make your job harder than it has to be? And just what exactly is your job Joe (or Mary) Adult Web Site Owner?

It is to convert surfers into paying subscribers and then keep them paying and paying and paying. If you have 50 close-up movies of nothing but the tip of a dick stuck in a girl’s face how long do you think a surfer will want to stick around? One month maybe two, if he forgets to cancel. The Niche web site worked well for a while but now it is time to grow up and get back to basics.

Variety is the spice of life and just the ticket for adult web sites of the future. Cast you net wide and catch more fish. If you use a hook specially designed to catch shark that is probably all you will get. Drop that line looking for any fish out there and your haul will be much larger in size and the shark will still not get away. The niche, which everyone thought was the answer, as I see it, is becoming the problem.

Surf around to check out adult web sites and it will become
completely obvious why. The same shit is everywhere. And I don’t
mean the actual content but also the theme or niche of the web site. They have been replicated, repeated, duped and copied so
many times that even a niche is not a niche anymore. The big programs are able to absorb this by offering so many different niche
sites that collectively they offer a wide variety content.
This is why they are the stalwarts able to barrel through any storm better than the rest.

So when you are thinking about where to go from here put yourself in your subscriber’s shoes. Think about what guys' really like and want. What is it that deep down men really love? And while I have your attention, is it more than just an appetite for sex? If they paid for a sex site but got much more do you think that would build good value and just cause into that subscriber’s mind? Will he feel like he is getting his monies worth even after he sees the I-bill charge on his credit card month after month? When John Doe sees that charge on his credit card from your Pay Site, what do you think his reaction will be?


What is this SoBeGirl? We are the Webs leading provider of downloadable MPEG video. SoBeGirl is the place to come when you
understand that smaller files sizes which don't comprimise on quality mean more money in your pocket. When you want high quality broadband video, yup - SoBeGirl. Just want to use our Content but don't have your own site? Use the Plug-in at www.sobecams.com. Request a free demo. Innovation, style, and quality. That is SoBeGirl.

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